Dr. ASHWANI KUMAR, & Dr.Maani Dutt. (2026). THE ROLE OF DATA-DRIVEN DECISION MAKING IN ENHANCING RETURN ON INVESTMENT (ROI) AND SALES PERFORMANCE: AN EMPIRICAL STUDY. International Journal of Pharmacy With Medical Sciences, 6(3), 8-15. https://doi.org/10.64751/ijpams.2026.v6.n3.198